#015 What is Talent Branding and How You Can Put It into Action

While your employer brand can be built up by your organization’s leaders, talent brand comes directly from employee experiences and feedback.

In other words, your current, past, and even potential employees shape your talent brand through commenting on social media posts, such as Facebook or LinkedIn, or on review sites such as Glassdoor.

So first off, reach out to your trusted employees; encourage them to share their experiences via various social platforms and review sites such as Glassdoor.

Second, make your career site rich in content that candidates seek, such as videotapes of your employees, and let them share their experience and what their typical day looks like in a company.

Plus, post recent pictures of the team in action, both inside and outside the workplace.

This is how you can incorporate talent branding in your company.